![]() ![]() ![]() In this post, we’ll take you through four steps for building product with a highly opinionated user base:įind the right customer voices to listen to As we are seeing in the recent news, maintaining the right balance with a highly opinionated user base takes continuous work. At its best, when Reddit gets it right, it hits monthly visitor milestones. We both spent more than five years at Reddit, and through blood, sweat, and tears, we developed a framework that helped turn a sometimes combative relationship with users into a strong, productive partnership most of the time. But founders often struggle when the community feels-and displays-intense, vocal ownership of the product. Founders and product leaders pray for product-market fit, strong word-of-mouth growth, and a supportive community. Passionate customers are a double-edged sword. Screenshot of what people saw when they tried to visit r/AskReddit, July 2015 He is now building his own businesses, offering his community-building expertise to companies, and writing a weekly AI newsletter, The AI Product Report, where he tests AI-powered products and curates the most interesting and innovative products launching each week. His strength lies in connecting product and community, honed at Reddit, where he led a variety of teams over five years, including the safety team and content creation team. Tyler Swartz has a decade of product management experience, leading teams to create software loved by customers. Evan curates a newsletter, Community Manager Breakfast, which includes three links about community building, delivered hot and fresh to your inbox every Monday. His happy place is creating win-win situations that lift up community members and drive business goals. Thank you, Evan and Tyler, for sharing your story.Įvan Hamilton has been building community and customer experience teams for over 15 years at both consumer and B2B companies like HubSpot, UserVoice, and Reddit, where he was head of community. Although Airbnb hosts aren’t as opinionated as Reddit users, their homes and livelihoods are on the line, so the stakes are high for them. While leading the Airbnb host team, I had to learn to deal with a highly vocal Airbnb host community while making constant changes to the product. For this week’s guest series, I’m excited to bring you an incredible post by Evan Hamilton and Tyler Swartz, on a topic that is both timely and near and dear to my heart. ![]()
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